The Goal-Setting Process of the Entrepreneur of the Year

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Fitness Playground Co-Founder and CEO Justin Ashley just took the title of Australian Young Entrepreneur of the Year. Here the successful professional outlines his exact goal-setting process. It’s a process that will work for you too, no matter what you do or where you want to go.

‍At the start of each year, I spend anywhere from 4 to 8 hours following a process that helps me reflect on the last 12 months of my life (the wins, challenges and lessons) and set goals and habits that will improve my future. 
You could do this on a yearly basis, or you could do it quarterly – to reflect on the last 3 months and plan for the next 3.
The process I take ultimately leads to me creating a 1-page roadmap for the next 12 months. 
This process improves my gratitude and clarity while giving a guiding light to level up for the year ahead. 
This is the process I undertake. It will work for you too, no matter what field you operate in, what life stage you’re in, or where you want to go. 

Step 1: Reflect on the Past Year (or Quarter)

– Write down everything (yes, everything) that you achieved, in no particular order.

– What are you most proud of?

– Who did you help and what impact have you had on their lives?

– What were your 3 highlights?

– What challenges did you face, and how did you overcome them?

– What were your 3 biggest lessons?

– What 3 small changes in your habits can you make ongoing that will have the biggest impact?

Step 2: Understand Your Personal Big Picture

– Map out your ideal life (the more detail the better, and set when you want this to happen by).

– Map out your ideal day. If today was the perfect day, what would happen hour by hour (the more detail the better)?

– By reviewing your ideal life and ideal day, analyse and establish the 5-10 things that are really important to you.

– Define your 3-5 most important core values for 2022 (for inspiration to define your core values, see here).

Step 3: Set Goals for 2022

– After defining your 3-5 core values for 2022, create categories for your goals, using your values and ideal life as a guiding light. Some example categories are:

> Growth & Education

> Helping Others / Connection

> Career & Business

> Financial Goals / “Things”

> Health & Fitness

> Life Experience

– Then establish 1-2 big goals you want to achieve in each category

– Set your action plan for the upcoming quarter, to work towards achieving each of these goals

Step 4: Create Successful Habits

– What is stopping you from achieving your goals?

– What do you need to do more of?

– What do you need to do less of?

– What skills or education do you need?

– What does your week need to look like?

– What personal management tool will you use?

– Who can you share this with who can hold you accountable?

Step 5: FINALLY: Create a Roadmap

– Take all of the information you have just written and use it to create a 1-page document. It can be written and/or visual. Place it somewhere you can read it every day.

Here is an example Roadmap that would fit on 1 page:

1. Reflection: Top 3 Reflections from the past year/quarter

2. Values: Top 3-5 Values

3. Goals: Top Goal for each category (ranked in priority)

4. Habits: 3 Habits to “axe” + 3 Habits to “add”

I hope this process is as helpful for you as it is to me. You can do it at the beginning of a new year/quarter, whenever you’re starting out with a new venture, or just when you’re feeling a little overwhelmed, off-track or lacking clarity. 
Interested in learning more from Justin Ashley? Fitness Playground Academy runs free masterclasses and workshops hosted by Justin, so you can gain insights from his experience and pick his brain during Q&A sessions. Go to to find out more.

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