by One Playground
Why is the Industry Ready Programme needed?
Stepping out onto the gym floor for your first day as a personal trainer is nerve-wracking enough. Clients are putting their money, time and trust into the coach to help them embark on a very personal journey.
This isn’t helped by the fact that PT courses at most institutions don’t equip aspiring coaches with the practical skills they actually need to work as Personal Trainers. More often than not, it leaves them with more questions than answers and the reality is that many people stepping into fitness industry roles feel like their current education pathway leaves them underprepared and overwhelmed.
According to AusActive’s ‘Fitness Industry Workforce’ 2016, 51% of PTs have been in the industry for less than 2 years. That means personal trainers have more chance of failing than success.
That’s a shocking stat given the passion that PTs want to inject into their businesses.
The Industry Ready Programme is here to make a change.
This 8-week free programme is all about getting newly qualified & aspiring Personal Trainers ready to step into the industry and enjoy a successful, long-lasting career and harness the power to transform lives successfully.
How to be a Successful PT
We believe that becoming “Industry Ready” comes down to mastering three things:
- Coaching People
- Coaching Exercises
- Business Management
1. Coaching People
Learn the importance of coaching people before the exercise. A successful business is built on service delivery, and exceptional service comes down to exceptional relationships. Creating meaningful relationships with those you work with will allow you to help positively influence them and create lasting change.
2. Coaching Exercises
The specific exercise that a Personal Trainer chooses isn’t what makes a good PT great. Great coaching comes down to the ability to acquire all the relevant information from the person in front of you, and then apply that information to introduce the right exercises at the right time. And to coach it in a way that achieves the best results for your client.
3. Managing a Business
Personal Training is more than just coaching. What many Personal Trainers don’t consider is that they are, in fact, business owners. And to run a successful business requires you to be able to manage your key assets – your time, finances, key metrics – as well as develop skills including sales, marketing and retention
“A good coach can change a game, a great coach can change a life.”
JOHN WOODEN
The Industry Ready Programme
The Overview
The Industry Ready Program will teach you exactly how to implement the Onboarding Experience into your Personal Training business so that you have a systematic approach to building your business.
This tried & tested system has helped over 100 One Playground coaches build a career they’re proud of, designed to help you become Industry Ready.
What: 90-minute workshops
Duration: 8 weeks
Where: Fitness Playground Academy
When: Tuesdays starting 16th July
Cost: Absolutely nothing!
The Structure
Over 8 weeks, we’ll cover:
- How to generate leads for your Personal Training business.
- How to gather critical information through a consultation.
- How to assess someone’s movement.
- How to sell your Personal Training service to potential clients.
- How to program for a client’s first 12-weeks.
- How to generate referrals consistently into your Personal Training business.
Week 1: Turning passion into purpose
It may be an oversimplification, but to run a successful Personal Training business you need to do 2 things: 1) get clients, 2) keep clients. To do that well, you need a systemised, repeatable approach to take someone on a journey from the moment they express interest in working with you, through to their first 90 days as a client.
In this workshop, you will:
- Understand the 2 critical timelines in your Personal Training business.
- Understand how expectations influence sales & retention.
- Map out the steps of your onboarding experience.
Week 2: Creating meaningful change
Without an audience, you don’t have a business. People need to know who you are & what you do if they are ever going to become paying clients. Having an effective strategy to generate leads can propel a business forward, helping your business become “oversubscribed” (meaning you have more people interested than you have the capacity to serve).
In this workshop, you will:
- Learn the biggest mistake PTs make when building their business.
- Identify the most effective lead generation strategies for your business.
- Learn how to reach them in a simple, yet powerful way.
Week 3: Choosing the right exercises
Your ability to deliver an incredible service to a client comes down to your ability to understand them. And that comes down to your ability to ask the right questions. A client consultation shouldn’t be a formality, it should be a necessity – the information should influence how you individualise the training experience for every single client.
In this workshop, you will:
- Learn the 3 primary communication styles.
- Learn how to structure & deliver an impactful consultation.
- Practice delivering a client consultation.
Week 4: The art of effective coaching
Exercise ideas are not in short supply. But what is good for one client isn’t necessarily suitable for another. An expansive exercise library and a coach’s ability to draw upon it are essential – to elicit the greatest return from that exercise and get the best results with those you work with.
In this workshop, you will:
- Learn how to progress a client safely & effectively.
- Build an exercise library for each of the fundamental movement patterns.
Week 5: Programming for success
More often than not, at some point along a client’s fitness journey, they will all do the same exercise – squats, deadlifts, push and pull. The difference between a good coach and a great coach, however, is their ability to create a different response from the same exercise. This comes down to the execution of the exercise, stemming from a PT’s ability to instruct it.
In this workshop, you will:
- Learn how to design the optimal environment for coaching.
- Learn the different types of coaching tools and when to use them.
Week 6: Selling with integrity
Not many Personal Trainers see themselves, or enter the industry, to be “salespeople”. But the reality is that selling is essential to being able to grow a successful Personal Training business. Sales doesn’t have to be about manipulating or “tricking” people. It is about demonstrating enough value so that they believe you are the right person to be able to help them achieve their fitness goals.
In this workshop, you will:
- Learn the principles of effective sales.
- Learn the true secret to sales.
- Learn how to design and position your pricing and product.
Week 7: Building an online presence
Programming doesn’t need to be complicated. The best program isn’t always the best written, it’s the one that the client follows and, as a result, gets the outcome they were hoping for. That being said, there are some fundamental principles that will allow you to design smart, effective programs to give your clients the best chance of success.
In this workshop, you will:
- Learn how to design programs for your client’s long-term success.
- Learn how to build program templates centred around building strength, muscle and fat loss.
Week 8: Running a successful business
Running a successful business requires time, energy and resources. But to do it right from the start will allow you to spend more time doing what you love – coaching.
In this workshop, you will:
- Discover the fundamental business systems that will keep your business afloat.
- Learn how to manage your key assets – your time and money.
- Learn how to manage business performance and track success.
How to be a successful PT
Being a good trainer doesn’t automatically mean that you are going to have a good business. The skills aren’t the same. Coaches often value technical knowledge, at the expense of pursuing other skill sets that will contribute to their success.
It may be an oversimplification, but to run a successful Personal Training business you need to do 2 things:
- Be able to get clients
- Be able to keep clients
That’s it.
Getting Clients
Having a system to take someone from “interested” to “invested” so that they see the value of your Personal Training service & are willing to part with their hard-earned cash to work with you.
Keeping Clients
Having a system that allows you to exceed their expectations over their first 90 days as a client so that they stay with you a long time & tell their friends about you.
Combined, these make up the Onboarding Experience – the journey beginning from the moment someone expresses interest in working with you, through to their first 90 days as a client.
Ready to become a successful PT?
Sign up to our next Industry Ready Programme here. Quick, spots are limited.
