Samuel Norton

“Whether you think you can, or you think you can’t – you’re right.”
– Henry Ford

about samuel

This ex-military nuclear engineer did a career-flip to launch his coaching business and become FP’s pocket all-rounder – he’s all things to all people. Sam has been involved in sports since he was 6, starting with rugby and then jiu-jitsu. That love of sport translated into a love of fitness and then good health.

His time in the military and discovery of CrossFit helped him lose over 20kg of weight, as well as develop a love for educating and coaching others.

He preaches balance in life, and teaches both physical and mental lessons to his clients. He now coaches everything from martial arts to strength training, power, conditioning, bodyweight training through to yoga and mobility. The variety of personalities he works with and goals he helps clients work towards brings him incredible satisfaction and happiness.

  • Strength & Conditioning
  • Martial Arts
  • Injury Rehabilitation & Prevention
  • Power Development

training philosophy

My philosophy is that fitness is a life-long journey, through Function, Fitness and towards Flow state – hence the name I’ve chosen for my brand! It is more than just your physique, it is mental, emotional and spiritual. It is a continuous path that one has to keep walking, which is where adherence, enjoyment, accountability and discipline comes in critical, and all of my clients work on all these areas within my philosophy.

education, experience & achievements

  • BA Hons in Engineering Physics
  • PGDip in Nuclear Reactor Technology
  • Level 2 and Level 3 (UK) Certificates in Fitness Instructing and Personal Training – 2016
  • CrossFit L1 Trainer and Weightlifting L1 – 2016/17
  • Hatha/Yin 200hr Yoga Teacher Training – completed in Rishikesh, India, 2019
  • Level 3 Sports Massage Therapy Certification – completed 2017
  • Athletic background with University level experience playing rugby & American football
  • Amateur Boxing/MMA/Jiu-Jitsu Competitive Background

3 fun facts

  1. I am a Brazilian jiu-jitsu blue belt, and have a tattoo on my left bicep that is (subtly) tracking my progress towards black belt! I will get there one day.
  2. I have a PostGraduate Diploma (baby Master’s degree) in Nuclear Reactor Technology from my time in the Navy. Some mouthful, huh?
  3. I have written a book, a military and political fiction story, that is a complete first draft and only a few edits away from being publishable.


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