Matt Williams

Don’t quit. Suffer now and live the rest of your life as a champion.

– Muhammad Ali

About Matt

Following a successful 10-year professional ballet career, Matt wanted to use all of his knowledge, passion and expertise to help people achieve their own fitness goals. 10 years into his professional fitness life, Matt discovered his own love for natural bodybuilding. This culminated in Matt stepping back on stage, this time as a natural bodybuilding competitor for the first time in 2024.

The unique skill set that he possesses of body transformation and aesthetics with mobility, flexibility and postural strength from dance ensures his clients move better, lift stronger and look better as a result of his tailor-made program The Prima Fitness Academy. 

Think Billy Elliot to Arnold Schwarzenegger!

specialisations
  • Body Transformation
  • Photoshoot Prep
  • Mobility and flexibility
  • Dance-Specific Strength and Conditioning

training philosophy

My aim with the Prima Fitness Academy is to enable ANYBODY to achieve their first transformation. This includes people looking to lose their first 5kg, to clients wanting to prep for their first ever photoshoot. My client base has included people from all walks of life, from 20 year olds to 71 years young, busy corporate working professionals to mothers with young families. Our unique approach and 9+ years of experience means our Academy students can achieve this without sacrificing the things they love or spending their entire lives in the gym.

education, experience & achievements

  • 1st Class BA Hons in Dance and Dance Performance.
  • UK Level 3 Personal Trainer
  • FASTER Advanced Functional Trainer
  • Pre and postnatal-qualified
  • Co-founder/ Owner of Prima Dance UK, a franchise business for children’s dance schools

3 fun facts

  1. I was a professional ballet dancer for 10 years. I was fortunate enough to perform all over the UK and Europe on both stage and TV dancing in principal roles in shows by some of my favourite choreographers.
  2. I was on the Chase UK. Pretty happy with my 8k cash-building round!
  3. I have two beautiful kids – Jude and Francesca. They have both just started dancing so we are hoping they continue in the family business like myself and my wife.

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